To position the university in realising its vision to lead and drive excellence towards achieving APEX2020 by transforming higher education for a sustainable tomorrow and to become a global university.

To plan and implement activities which would increase the visibility of USM in fulfilling the strategic objectives and in enhancing the perception, reputation and the USM brand as the APEX unIversity among all the target groups by presenting news and information which are accurate and timely through media programming and management of events as well as with other activities which are appropriate, organised and ongoing.